« On Reality TV Today: June 28, 2008 | Home | Cops Encounter Strange Behavior »

Baby Borrowers borrowed a hit for NBC!

June 28, 2008 08:00:48 by Amanda_Christensen

When NBC debuted their new show, The Baby Borrowers, on June 25th it was hit! The Baby Borrowers is “birth control” via a “new social experiment” that was originally started in Britain. Five teenage couples that range in age from 18-20 are asked to make a bee-line for adulthood. They set up a home, get a job and enter parenthood. They first parent babies, then toddlers, tweens, and senior citizens over a three week time span.

The premiere episode of The Baby Borrowers had 7.9 million viewers overall. It scored NBC’s highest non-sports rating in the Wednesday 9-10 p.m. ET hour in more than five months for adults 18-49. The Baby Borrowers had an 81 percent following of the viewers that watched ”Deal or No Deal” in the previous time-slot. Ratings also increased as the show ran it’s hour; the ratings from the second half hour were 15 percent higher than it’s first half-hour. The series ranked #2 in the competitive time period in all key ratings categories — adults, men and women 18-34, 18-49 and 25-54, as well as total viewers. The Baby Borrowers was up 16 percent from last summer’s time period, for the 18-49 category as well.

It looks like The Baby Borrowers is a can’t miss show - don’t forget - The Baby Borrowers is moving to it’s new time slot of 9pm ET on Wednesdays, beginning July 2nd. The previous weeks episode will air before the new episode, each week at 8pm ET.

Discuss the show on our Reality TV Magazine Message Board and for more great news on The Baby Borrowers, please visit SirLinksALot:The Baby Borrowers. 

Photo Credit: NBC

Related posts:

1. Big Brother 6 Tuesday Delivers Highest Watched Episode
2. Apprentice 3 Premieres to Higher Ratings
3. Big Brother Delivers Largest Audience Of Summer
4. Survivor Cook Islands Premiere Delivers Largest Survivor Audience Since Last February
5. So You Think You Can Dance Is A Ratings Hit

Topics: The Baby Borrowers |

« On Reality TV Today: June 28, 2008 | Home | Cops Encounter Strange Behavior »

Comments

You must be logged in to post a comment.