For over 50 years, Macy’s SantaLand has been one of the store’s biggest attractions. Children arrive from all over the country to meet Santa and it’s Director of Event Operations, Bob Rutan, and SantaLand Manager, Scott Byers’ job to make sure that each and every Santa visit is as magical as possible.
During the day, Macy’s is a shopper’s paradise, but after hours the store becomes more like a maximum security prison. Believe it or not, on the roof of the Macy’s Herald Square store there is a kennel full of guard dogs. In this episode, we follow a young security guard as he learns how to patrol the store and handle the toughest dog, a German Shepherd named Hudson.
Keeping the largest store in the world on top of the latest fashion trends is a tough job. Macy’s new Fashion Director is out to make Macy’s a “fashion-forward” store that reflects the latest trends. Starting with the Fall Fashion shows, Macy’s style mavens pick the trends and then translate their vision into actual clothing styles.
When it comes to bringing celebrities into Macy’s and getting the word out to the press, the publicity team at Herald Square is second to none. Macy’s publicity team is constantly searching for the next big celebrity tie-in or exciting event to entice both the media and shoppers into the store.
Every year, Macy’s and Esquire Magazine host a nation-wide competition that allows real men of all ages to don their finest duds, and strut their stuff on the runway. Last year in Los Angeles, high school principal Andrew Gutierrez won the title of “Best Dressed” in LA. This year, he is back to defend his title, but the competition is going to be fierce!
It’s the largest department store in the world, backdrop to an 80 year old Thanksgiving Day tradition and an American retailing icon, but what really goes on behind the scenes at Macy’s? In WE tv’s new eight episode series, Unwrapping Macy’s, premiering September 30 at 10:00pm ET/7:00pm PT, cameras follow real-life employees of this shopping institution at Macy’s flagship store at Herald Square in New York City and at Macy’s stores across the country.