On the CBS hit show Undercover Boss, NASCAR exec Steve Phelps goes under the hood of one of the most popular sports in the country. As the CMO, he wanted to see how his racing company runs. Will he succeed and cross the finish line a winner or crash and burn trying?
CBSâ€™s hit show Undercover Boss is becoming a pretty good PR machine for all the companies that appear on it. It was all over the news when the CEO of Frontier Airlines announced on the show that he would be reinstating the 10% mandatory pay cut. Now, NASCAR hopes to have a positive impact from the show and maybe gain a new and more diverse core audience in the process.
On this Sundayâ€™s episode of Undercover Boss on CBS, Steve Phelps, NASCAR’s chief marketing officer, will be going undercover. This marks the first major league sports executive to be featured on the hit show.
CBS‘s Undercover Boss is a show where a CEO of a major company goes undercover to see what makes his business tick. In the process, the Undercover Boss meets the unsung heroes on the frontline, working hard to make a living, and then, at the end of the show, makes their wildest dreams come true. Be it flying lessons or a free vacation, no one walks away empty handed. Well, the CEO of Frontier Airlines has done his employees one better and made a dream come true for ALL of his employees â€“ not just the ones featured on the hit show.
Undercover Boss flew the friendly skies on tonight’s hit CBS show. Bryan Bedford, CEO of Frontier Airlines parent company, Republic Airways, went under cover as Richard, an out of work welder, and witnessed first hand how his company ticks. Like all flights, he hit some bumps along the way, but in the end, did he earn his wings?
The hit show Undercover Boss has had its first casualty. Itâ€™s common for Bravo to have its stars suffering from embarrassingly public financial woes â€“ in fact, it seems like thatâ€™s almost a prerequisite at times! But not the heart tugging Sunday night CBS hit. Unfortunately, tragedy has struck a hotel franchise featured on one of the episodes.
CBS’s hit show Undercover Boss hits the sky on this weekâ€™s episode, featuring Bryan Bedford, the CEO of Frontier Airlines parent company Republic Airways. The practically bald CEO had to wear a toupee, put on a flight attendant’s uniform, and hit the ground running. And in the process, like other CEO’s in the past, he learned a thing or two about himself. Keep reading to find out more!
Undercover Boss flies the friendly skies on this weekâ€™s hit CBS show. Bryan Bedford, chief executive of Frontier Airlines parent company, Republic Airways, went under cover as Richard, sporting a bad hairpiece, dorky glasses and a smile.
CBS’s hit show Undercover Boss went high tech this episode when Mike White, CEO of DIRECTV went undercover to find out what makes his company click, and what doesnâ€™t compute. DIRECTV is America’s largest satellite TV service, worth 23 billion dollars. Did Mike White keep up with his hardworking employees or did he burn out like a bad cable box?
CBS’s hit show Undercover Boss was the most well received reality show of last year. Its ratings were through the roof and everyone seemed to tune in to see how all those clueless CEOâ€™s would do walking in the shoes of their far less paid employees. But are people watching the show because it’s so awesome or just totally annoying?