Launch My Line: Stefani Greenfield

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With a degree in Mass Communication from Tulane University, Stefani Greenfield had always planned to become a copywriter or a lyricist. Despite those aspirations, people couldn’t help but note what she was wearing, always mixing vintage pieces with the good stuff her Grandma Bunny would buy her from the 3 B’s (Bergdorf’s, Bonwit’s, and Bloomingdale’s), and anything else from denim to rose cut diamonds.

Greenfield’s break came in 1989, when she was hired as an assistant to the Vice President of Donna Karan’s new DKNY collection. After rising, in five years, to head DKNY Jeans, the fastest growing division in the Karan empire at the time, Greenfield moved to ESPRIT where she was Vice President in charge of Merchandising and Design. But, at 27, corporate America started to feel less challenging, and more like something sticking to the heel of Greenfield’s Manolos.

Satisfying millions of knowing shoppers by realizing her dream of “The Ultimate Closet,” Greenfield launched SCOOP in 1996 with her partner Uzi Ben Abraham. So trailblazing was their concept of gleaning the best of high and low fashion, ready-to-wear with undiscovered talent, the cleanly tailored with the sensual bohemian, all layered to entice a whip smart urban customer (the one everyone who loves to shop believes he or she is), that SCOOP became a phenomenon, and now includes 14 stores nationwide.

Next: Lisa Kline

Photo Credit: Bravo

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